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Refrigeration Company Explodes by Bartering

Expand Your Business – Refrigeration Company Explodes by Bartering

I was reminded earlier today of a refrigeration company who once owned two trucks and got involved with a local barter exchange I was working with at the time.  They came to us one day with an idea of how we could get numerous restaurants to join our exchange and that they would help us to do it!

This definitely got our attention and together we proceeded to devise a plan that worked beautifully.  They began to visit restaurants and offer to do all their maintenance on 100% barter as long as they signed an agreement for 1 year and joined the trade exchange.  The agreement stated that all regular maintenance would be maintained all on trade; however any repairs or replacement parts or upgrades would be on a cash basis.

This plan worked so well within 6 months the exchange had 20 really great restaurants and grew to 4 trucks. The restaurants business increased in both cash and trade and they were able to spend their new found revenue on maintenance, pest control, carpet cleaning, menus, printing, advertising, landscaping and much more.

The refrigeration company used their trade on an office space, regular maintenance on all their trucks, printing, office supplies, advertising and at one point when they had an accident with one of their trucks they were able to get the repairs on trade also.

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